Murdock Values
ABOUT OUR DEALERSHIP
What Are the Murdock Values?
Murdock Hyundai of Logan is part of the Murdock Auto Team and serves drivers across Cache Valley, including Logan, Smithfield, and Hyrum. Our dealership shares the team’s six core values: Create Extraordinary Moments, Do the Right Thing, Own the Solution, Find a Way, Seek Growth Above Comfort, and Focus Outward First. These principles guide how we welcome guests, support our team members, and serve our community.
Our Vision, Mission & Brand Promise
The foundation of who we are and what we strive to achieve.
The Murdock Vision
To become the pinnacle of team member and guest experience by exemplifying genuine hospitality in every interaction.
The Murdock Mission
To elevate the life of every person we serve.
Murdock’s Brand Promise
When you walk through our doors, you feel like family!
WHAT GUIDES US
Our Core Values
Six principles that define who we are and how we serve.
Create Extraordinary Moments
Approach every interaction with hospitality and genuine care to build strong and lasting relationships.
Do the Right Thing
Make every decision with integrity, cultivating and prioritizing trust and respect.
Own the Solution
Proactively pursue excellence by taking personal ownership for your actions and results.
Find a Way
Overcome challenges without excuses, executing to completion.
Seek Growth Above Comfort
Reject complacency and push the boundaries of possibility for personal and team growth.
Focus Outward First
Serving with sincere concern, demonstrating charity through action, and a willingness to sacrifice for the benefit of others.
OUR CUSTOMER-FIRST PHILOSOPHY
What Our Values Mean for Customers
At Murdock Hyundai of Logan, we want you to feel welcome whether you’re here to test-drive a Hyundai or bring your vehicle in for service.
For years, Murdock has embraced a simple promise: “When you walk through our doors, you feel like family.” Another longtime Murdock slogan, “UR the heart of our business,” reflects that same commitment.
For our Logan team, that means listening to what matters to you, explaining your options clearly, and taking ownership when you need help. Our About Us page explains how we put that into practice, including straightforward pricing and online shopping tools.
GIVING BACK
Our Values in Action
Our Logan team supports the work of the Murdock Family Foundation and takes part in Hyundai Hope on Wheels, which funds childhood cancer research and care.
COMMUNITY GIVING
The Murdock Family Foundation
The Murdock Family Foundation has contributed more than $500,000 to charitable causes and provides grants to 11 nonprofit organizations, including Special Olympics Utah and Davis Education Foundation.
Murdock Auto Team employees also volunteer with some of these organizations. The foundation helps develop future leaders through education, physical fitness, financial literacy, and servant leadership.
CHILDHOOD CANCER SUPPORT
Supporting Hyundai Hope on Wheels
Murdock Hyundai of Logan supports Hyundai Hope on Wheels, a program backed by Hyundai and its U.S. dealers that funds childhood cancer research and care.
In 2026, Hyundai Hope on Wheels awarded a $100,000 Impact Grant to Intermountain Health Primary Children’s Hospital in Salt Lake City. Supporting this program is one way our team puts Focus Outward First into practice.
More Than Just Words
From welcoming guests on North Main Street to supporting the communities we serve, these values guide how our Logan team shows up every day. We’re proud to be part of the Murdock Auto Team.